The conference proved to be another success in gathering leading regional publishers for two days to go through the latest developments in the publishing industry. The conference’s theme was ‘Imagine it’s 2020: Connecting Content, Reach and Revenue’.
Speakers at WAN IFRA reflected on how the publishing business is moving forward in the Middle East region describing it as a “golden era” for news users.
The conference covered advertising and latest innovations in Newsrooms and print. The conference also focused on the consumer shift towards personalized brand experience and its effect on news consumption behavior and engagement. Adopting the latest technologies to support this shift is a must now days emphasizing the importance of KnowledgeView products and services in this industry.
The conference also included an exhibition where KnowledgeView showcased Publishlive; a fully integrated digital publishing solution consisting of a back end of highly scalable Content Hub on the cloud/premise from multiple sources published with ease on all platforms. While the front end, consists of a unique design and development of website, tablets, and mobile.
“KnowledgeView is a member of WAN IFRA organization and continues to sponsor similar events in support of publishers’ needs and requirements to overcome industry challenges” Said Dr. Ali Al Assam, CEO, KnowledgeView